Andre Oboler

Tag: Tweet4Shalit

  • Today’s Social Media Campaigns

    Originally published as: Andre Oboler, Today’s Social Media Campaigns, Jerusalem Post Blogs, 28 August 2011 Everyone wants a social media campaign; they’re just not quite sure what it is. Every marketing student, blogger and self styled activist wants to be known as a “social media expert”. This post looks at two social media campaigns of […]

  • The Online War for Israel: The role of new media in supporting Israel

    This presentation to the State Zionist Council of NSW and the NSW Jewish Board of Deputies provided an update on CIE’s plans and progress and how this related to previous briefings given to these bodies in Sydney. The presentation also included a detailed debrief on the Tweet for Gilad campaign, empirically showing why the campaign, […]