-
Joe’s Israel
In late August 2012, a major new Israel campaign will launch across North America. The Joe’s Israel campaign, a project of AICE, was designed by Andre Oboler and is being implemented by an amazing team of experts under his direction. Organisations are currently being invited to partner in this project. More information will be made […]
-
Israelis in the Diaspora: Playing it safe online while making a difference, Hamerkaz HaIsraeli
This talk, to an organization for Israelis living in Melbourne, focused on ways Israelis could act as a catalyst and a bridge to facilitate Hasbara from outside Israel. It also looked at some online security issues so people could remain safe.
-
A Web 2.0 Story: Public Diplomacy & Hasbara, Narrative & Truth, StandWithUs International
This talk was presented to the staff of Stand With Us International. The talk introduced public diplomacy in Web 2.0, discussed online knowledge and truth, assessed the current state of the art, outlined some future strategic choices and discussed a possible plan of action.
-
Online activism: why it is needed and what you can do, Legacy Heritage
This presentation at a Legacy Heritage Conference in Amsterdam examined both Palestinian and Zionist online advocacy. We discussed what was being done, what worked, and what didn’t. Finally we discussed some scenarios and how people might respond. Advice on running a campaign Have a strategy Make it grass roots Involve others Keep the message clear […]
-
Hasbara on the Internet: Theory, Practice and Strategy
This talk was a keynote speech for an advocacy event run by the Israeli Embassy in London. The presentation followed an address by Israeli’s Ambassador to the UK. As I was in Israel at the time, the talk and Q&A session was delivered by teleconferencing between the Israeli Ministry of Foreign Affairs in Jerusalem and […]